In what has been widely condemned by the Christian Association of Nigeria (CAN), Peak Milk has apologised for a post shared on its social media platforms to commemorate the Good Friday.
How It All Started
The FrieslandCampina WAMCO Nigeria Plc brand used a metaphor to promote the product on Friday with a caption, bruised and pierced for us. #ReachForYourPeak and this did not go down well with CAN who deemed it as insensitive.
The metaphor used for the crucifixion of Jesus Christ was thereafter withdrawn by the management and an apology shared to the effect.
How CAN Responded to the Post
The General Secretary of CAN, Barrister Joseph Daramola, warned the company to retract the advert, tender an apology to Christians or face legal action and boycott of their products by Christians.
“We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.”
What The Company is Saying About the Post
Ore Famurewa, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), expressed remorse in a letter that was addressed to the President of CAN, Archbishop Daniel Okoh.
While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation said it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
The letter further read:
“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”