Nigeria’s Afrobeat star David Adeleke popularly known as Davido has hit yet another milestone on Spotify with record streaming in the United Kingdom, Nigeria, Canada and France.
How Davido Achieved This Feat
Victor Okpala, the Artiste and Label Partnerships Manager for West Africa, on Tuesday publicised that Davido’s songs had generates over 10 million user-generated playlists on the platform.
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Okpala applauded Davido’s fans appeal noting it as elusive and exhilarating dating to when he first entered the music scene.
What Spotify Says About Davido
“Data from Spotify shows that Davido is one of afrobeats’ biggest exports.
“While undoubtedly adored at home, the United States is the single largest market for Omo Baba Olowo’s (OBO) music, with the vast majority of his plays coming from outside Africa.
“The United Kingdom, Nigeria, Canada and France round out the top four countries where his music is streamed.
“Davido is one of afrobeats’ truly global stars, and we are honoured to play our role in sharing his art and ethos with his dedicated fans in Nigeria and around the world,” he said.
How Spotify Supported Davido’s “Timeless” Album
Spotify’s Director for West Africa also hinted that the streaming app promoted Davido’s ‘Timeless’ album on a billboard in New York’s Times Square, announcing the album to international audiences in one of the world’s most iconic public spaces.
In his words:
“Spotify is dedicated to showcasing the best of African content and talent, and providing a platform to connect with and grow global fan bases.
“Davido’s global reach is a testament to his talent and the vast power and access that streaming offers.”
